hey. I’m Lucas Lacerda,
a Brazilian copywriter
currently @ W/McCann 🔥
My mom said I look incredibly handsome in this photo,
so neither you nor I can argue, ok? 😂
In a galaxy far, far away from my work desk, I’m an Absolut bottle collector,
a weekend writer, endlessly curious about everything, a geek, a Fortnite player,
and passionate about custom motorcycles. I have also traveled over 125k kilometers
around the globe, and I play as a left-winger in pick-up soccer games.
I’ve been in the advertising world longer than I think. I used to watch toy
commercials on TV as a kid, rewrite them on the spot in my head, and pitch
a better version to my parents. Just to get them excited and make them want
to buy my favorites for me. Yes, it worked most of the time.
When it comes to creativity, I'm a huge fan of innovation, tech, new media,
and always with a touch of fun, of course.
🚨 This is also very important: I’m not someone who once starred in Malhação
(a Brazilian teen soap opera), a slightly overweight cousin of Felipe Dylon,
or the twin brother of the art director Lucas Adam. 😂
Until now
- Experience
_ W/McCann
_ Freelancer
(BETC Havas, Africa Creatives, Grey, VMLY&R, MullenLowe, XP Inc,
among others)
_ DPZ&T (Publicis Groupe)
_ VML Brasil
_ Y&R São Paulo
_ Y&R New York
_ Ogilvy Paris
- Brands
#RedBull #Netflix #GeneralMotors #Nespresso #Natura #LatamAirlines #Mentos #Fruit-tella #Polenghi
#Electrolux #Bridgestone
- Education
2014/16 Miami Ad School São Paulo
Portfolio school
2009/13 ESPM-SP
Advertising and marketing degree
Drop me a line here
send me ca$h
- Contact
📱 +55 11 9.8402.6866
📧 hey@wthlucas.com
- Languages
Brazilian Portuguese 🇧🇷 Native
English 🇬🇧🇺🇸 C1
Spanish 🇪🇸 B1
Sarcasm 😏 Fluent