ANYTHING CAN BECOME A CAR
a hilarious campaign calling everybody to create crazy cars and
go down one of the most famous hills in 🇧🇷.
Known as the “Red Bull Soapbox Race” worldwide, the craziest race
of all time has another name here in Brazil: Red Bull Ladeira Abaixo.
To invite people, we create unimaginable cars in partnership with two celebrities who love racing, fun, and adrenaline.
@ DPZ&T (Publicis Groupe)
ECD: Rafael Ziggy
CD: Daniel Motta
AD: Tiago Zanatta + Marcel Manzano
+ André Castedo
CW: Lucas Lacerda + Daniel Mattos
+ Marcelo Carvalho
ANIMATION: Estúdio Mol
CARTOONS: Kastner
First step: 2 wacky celebrities. 2 insane ideas.
ready to check out
the track? 🏁
It's time to start our
imaginary engines.
The world’s craziest race returned to Brazil in front of 30,000 people on Rua da Consolação
+ 2.2k entries
received
65 teams
70 cars
+ 10M in
media impact
1 live host
and 6 judges
90 y.o. the oldest competitor
ISTO É DINHEIRO | CLUBE DE CRIAÇÃO | LANCE! | ADNEWS | UOL | DESTAK | EXAME | CATRACA LIVRE
TERRA | LATIN SPOTS | IG | QUATRO RODAS | HUFFPOST | GUIA DA SEMANA | PREFEITURA DE SÃO PAULO
FOLHA | YAHOO! | JOVEM PAN | ESTADÃO | ESPORTIVIDADE | LEROY MERLIN | MEIO&MENSAGEM
DELTA FIRE | FOCO RADICAL | FOTOP | ISSUU | GEARHEAD DESIGN | A REDAÇÃO | PASSEIOS KIDS
VCSP | F1 MANIA | CURTA MAIS | OQUEROLA | REVISTA HOT RODS