The world’s first surfboard sharing service
Brazil is becoming
the country of surfing, but one problem keeps people from this sport: the price of surfboards.
In 2020, even with our country winning 4 out of the last 6 WSL,
54M Brazilians couldn’t afford
the cheapest surfboards.
This is 2x the population of Australia,
world-famous for surfing. So, we used technology and the sharing economy
to democratize that.
@ DPZ&T (Publicis Groupe)
ECD: Rafael Ziggy
CD: Daniel Motta + Rodrigo Vezzá
AD: André Castedo + Gustavo Moura
CW: Lucas Lacerda + Daniel Mattos
SOCIAL VIDEOS: Estúdio Mol
it all started
with a spoiler 🫨
and then the news
arrived in rio de janeiro
The results flew
+ 15.4M
Impressions
+ 5M in
earned media
a new business created
+ 1.057% increase in visits
to redbull.com.br
an open initiative for
other brands to support
98% positive reactions
VEJA | ESTADÃO | SURFD.COM | FOLHA DE SÃO PAULO | O GLOBO | WAVES | RECORD R7 | PEGN | PROPMARK
CLUBE DE CRIAÇÃO | SURFER TODAY | BEACHCAM PORTUGAL | CREAPILLS | AD AGE | OLAS PERU | SURFING FLORIDA
WAVE TRIBE | EPICSURF | NEWSBREAK | MEIO & MENSAGEM | MUNDO DO MARKETING | PORTAL IG | MEIA HORA
ACONTECENDO AQUI | VOXNEWS | JORNAL TIJUCA | TORCEDORES | THE RIDER POST | ADLATINA | PODSOT | OOH LATAM EMARKETING FRANCE | CLIENTMAG | A CARA DO RIO | CIDADE MARKETING | E-EXPO | CRAZY KIWI | LIVRE SURF | STARTUPI
ECONOMIA & NEGÓCIO | CONEXÃO PLANETA | SURF STORM | ADS OF THE WORLD | SURF OCEANS